In the heart of Kikar Hamedina, lies a little piece of fairytale magic with personal service and a unique range of items of the leading luxury brands.
“Maxim by Enigma” has created the ultimate shopping experience in the world of kids׳ fashion and has established itself as one of the main shopping attractions in Tel-Aviv.
What used to be called “Maxim-Shoes” 35 years ago, has taken a new form when it was co-purchased by the highly esteemed importer, Silvia Schwartzman, who owns the exclusive and fashionable “Enigma” boutique, and by Jonathan Stabholz, who also manages “Maxim by Enigma”
An encounter of innocence and elegance- these are the words that may be adequate to describe the new collections. The collection of Baby Dior was inspired by “Little Women” and by the chic adult line of the brand, whereas the collection of Fendi has more of a mixture of different styles, elegant yet playful.
We believe in diversity, especially when it comes to style.
We invite you to come and visit us in the boutique and fall in love, just like we did, with Baby Dior, Dolce & Gabbana, Moncler, Fendi, Moschino, Chloe, Paul Smith, Kenzo,MiMiSol, Roberto Cavalli and more.